I am deeply passionate about merging my creative expertise with a dedicated commitment to mentoring and uplifting others. I have been fortunate to collaborate with many amazing individuals, each one making me a better creator, manager and person. I continue to seek out experiences where I can make a positive impact and look forward to my next adventure.
MyFitnessPal // San Francisco-Remote 2022-2024
Senior Creative Director Lead a dynamic team of marketing creatives, driving MyFitnessPal's brand across multiple channels; email, paid and organic social, web, display and print advertising. Orchestrated several multi-channel campaigns each month for both product launches and marketing initiatives. Achieved significant results in customer engagement, product conversions, and heightened brand awareness. Implemented performance-driven metrics to continuously refine and enhance customer engagement strategies.
Collaborated seamlessly with the product team, alongside content and UX designers to successfully launch product features and effectively market them across all channels.
Work closely with channel owners, customer support, and research teams to gather user stories, utilizing these narratives to craft compelling content that resonated with our users.
Schwab Creative Center // San Francisco 2014-2022
Group Creative Director Recruited and managed a creative team of art directors, designers, and digital artists. Orchestrated the translation of brand strategy and vision throughout the organization, both internally and externally.
Worked with cross-functional teams including UX, strategy, video, front and back-end dev to conceptualize and deliver compelling campaigns for corporate partners, prospective and existing clients. Produced websites, social media, collateral, video, and mobile.
Played a pivotal role in developing and executing programs and marketing initiatives for The Charles Schwab Foundation, closely partnering with Carrie Schwab and her team. Spearheaded the creation of a comprehensive teen financial literacy program, from concept and brand development to execution.Created brand guidelines, video content, websites, teaching materials, print and collateral.
Crafted impactful campaigns for Carrie's social channels, leveraging both paid and unpaid strategies to expand her reach. Introduced dynamic content initiatives such as LinkedIn Lives and a weekly #AskCarrie video series.
Collaborated with c-suite leadership to conceive and implement a companywide program aimed at activating engagement post TD Ameritrade acquisition. Successfully executed a robust website, videos, interactive content and programs to unite a dispersed workforce of 30,000 employees all working remotely.
Godfrey Q and Partners // San Francisco 2004-2014
Creative Director Recruited and supervised a creative team of writers, art directors, designers, and digital artists, guiding them in crafting compelling campaigns aimed at motivating our client’s customers to take action.
Played a key role in formulating strategy, identifying new business opportunities, and overseeing the hiring process for the agency.
Conceived and executed multi-channel B2B campaigns in the tech and healthcare sectors, collaborating with prominent clients such as Intel, Symantec, Autodesk, Norton, VMware and VSP.
Academy of Art University // San Francisco
Instructor Taught undergraduate and graduate courses in the Advertising Department.
Macys In-House Advertising // San Francisco
Associate Creative Director Produced 40-50 TV spots annually for brand and sale advertising. Formulated the overarching branding concept for the entire marketing initiative, overseeing the creative process. Directed and coordinated a team of designers, stylists, and external vendors to ensure seamless execution.
Winkler Advertising // San Francisco
Sr. Art Director Rroduced TV, print, and integrated marketing campaigns for notable brands including Eidos, Jekel Vineyards, FirstStreet.com, Andale.com, and HelloBrain.com, as well as several other now-defunct hi-tech and dot-com companies.
J. Walter Thompson // San Francisco
Art Director Produced national campaigns for Sprint, Nestle, and Beaulieu Vineyards.
Publicis // London
Art Director Created print for Royal Doulton International, Lancome, Wimpy, and Asda Superstores.
Foote, Cone & Belding // Chicago
Art Director Produced TV and print for Sunbeam, Payless Shoe Source, Kraft Foods, DuraSoft, Soft Sense Shave Gel and Earth Share. Was involved in several successful new business wins including Alka Seltzer, and Payless.
Syracuse University // BFA Advertising Design
Syracuse London // Advertising Program
Awards // NY Festival, SF Addys, Effies