Intel Ultra-thin laptop promotion. Intel wanted a promotion that would compel young, fashion-conscious urban professionals to purchase new ultra-thin laptop designs powered by Intel Core processors. In response, we produced a limited-edition laptop sleeve that could be won through a sweepstakes.
To create the artwork for the sleeve, we commissioned Matthew Curry, a young, urban, mixed-media artist who combines painting, street art and digital manipulation. We produced the sleeve, designed the sweepstakes for use around the globe, created a day-in-the-life-of-the-artist video, a promotion landing page for Intel's site and banner campaign.
Intel Xeon Promotion: RoboBrawl The Game When Intel launched its latest Xeon Processor, they wanted to step out of the pack of competitors, and really play up its defining attributes. RoboBrawl was all about performance, agility and staying cool under fire, which is precisely what IT managers are expected to do on a daily basis. The goal of the game? Create a robot with the right configuration of armor, weaponry and transportation in order to crush all others. It went viral and over a million battles were played in 168 countries with an average of 15 minutes per game.
Takeover banner.