Non-Profit — Lisa Mueller Senior Creative Director

Moneywise America

I was fortunate enough to help ideate, develop and create content for this incredible program that teaches teens, mostly the underserved, financial literacy and money management so they can create lifelong financial security. A robust program that partners with external partners like The Boys and Girls Club of America, The YMCA and other youth outreach programs to deliver fun and engaging content to appeal to teens at their level.

Research and Development

We developed 5 unique concepts in both visual and name, and tested them with teens through a platform they are all used to interacting with, Tik Tok.

Logo, brand guidelines and other program marketing and materials

Website Content

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DivInc Social Media Takeover

During Schwab’s Pro Bono Week, my writing partner and I took over Carrie Schwab’s social platforms (Twitter, LinkedIn and Facebook) to share our behind-the-scenes experiences in working with our non-profit partner Div Inc on a project to help them find under-represented, minority entrepreneurs in the Houston area. We published 30 pieces of content, live, during the 3 day project.